Digital Marketing Essentials: Grow Brands in the Online World

Digital Marketing Essentials is a practical course designed to help learners understand how businesses grow online. Whether you are a student, entrepreneur, or marketing professional, this course provides the skills needed to promote products and services in the digital space effectively.

The course starts with an overview of digital marketing and its importance in today’s competitive market. You will learn about Search Engine Optimization (SEO), including keyword research, on-page optimization, and basic technical SEO techniques that help websites rank higher on search engines.

Next, the course explores Social Media Marketing, teaching you how to create engaging content, grow followers, and run effective campaigns on platforms like Facebook, Instagram, and LinkedIn. You will also learn the basics of paid advertising, including Google Ads and social media ads, focusing on targeting, budgeting, and performance tracking.

Email marketing, content marketing, and analytics are also covered to help you measure results and improve strategies. By the end of the course, learners will be able to plan and execute a complete digital marketing strategy and confidently apply for entry-level marketing roles or promote their own businesses online.